Manifesto

Youth isn't wasted on the young. They deserve it. Every cringe-worthy moment. Every ill-advised post. Every regrettable Saturday and unmentionable Sunday. We can look back and wish we knew better. Or, we can look forward. And do so with confidence. Because the Adult You isn't just older and wiser. She's savvier. She’s cooler. You face the world with grace and swagger. You’ve conquered your twenties, and can take a victory lap. And take it with style. The Adult You wins.

Extensions

Britney Spears “Now a Woman” - Teaming up with pop star Britney Spears, we’ll work with songwriters to reimagine her hit “Not a Girl, Not Yet a Woman” to become “Now a Woman”, with lyrics focusing on Spears’ painful growing pains in the spotlight, and finding comfort and happiness in her adulthood. A music video will be filmed for the track, mixing clips of Spears’ past and footage of the adult Spears setting her famous old outfits ablaze, while dressed in a comfortable Anthropologie outfit befitting her mature status as a pop survivor. It will be filmed with a cinematic scope, with moments that can be clipped to be used in Anthropologie's socials. 

Grown Up Glow Up: A video series featuring a young woman, still stuck in her post-college looks, paired with an Anthropologie employee to help them create a new, adult fit for the young woman. Ends with a before/after image and reaction from the woman. At the end of the video, there will be a code to scan to schedule your own personal fitting in-store.