Starface: Deface Your Face
Ideation/conceptualization, copy
Manifesto
We grow up learning that our faces should be flawless. We’re taught to cover blemishes, conceal imperfections, and never draw attention to what’s “wrong.” But there’s a part of us that wants to push back. A defiant urge to rebel against those rules. Embrace that urge. Fight back. Reclaim the thing you were told to be ashamed of. Reject normal and find thrills in your flaws. Breakout with Starface Hydro-Star Pimple Patches, decide the new beauty standards for yourself, and Deface Your Face.
Intro Video
A rallying cry for the Starface army
All the revolution that's fit to print
OOH
A series of fake skincare ads ‘defaced’ by Starface
Audio
Sonic sabotage of the status quo
Packaging
Redesigned & re-imagined container for Starface’s 5 most popular colors & varieties
VANDALGRAM
An "on-your-face" social activation
Pause Ads
Starface pause ads placed on select streaming platforms
Google Takeover
Select terms on Google will be met with a defaced SERP
Copywriting Team:
Bradley Castillo
Ted Sperling
Kieran Hart
AD: Spencer McCarty