LA28 Olympics: Fade to Gold
Ideation/conceptualization, copy
Manifesto
Some stories are written in ink.
In writers' rooms. Studios. Backlots.
Others are written in sweat.
On red tracks. Padded mats. Chlorinated pools.
One gets reshoots.
The other?
One take.
In 2028, the greatest athletes on Earth come to the storytelling capital to write their stories for real.
And when those stories end, they won't fade to black.
They'll Fade to Gold.
Intro Video
The following preview is approved for all audiences
Setting the Scene
OOH
Olympic Events as Summer Blockbusters
Social
Giving everyone a spot on the podium
Partnerships
Co-Starring: LA’s Finest
Audio
Who said silence is golden?
Copywriting Team:
Bradley Castillo
Ted Sperling
Josh Freeman
AD: Spencer McCarty