Fanta: FANTA SUCKS

Ideation/Conceptualization & Copy

Manifesto

Fanta is the worst. It can’t walk your dog. It wipes out doing a reverse kickflip on a skateboard. It runs a horrible campaign for City Comptroller. Fanta cheats at poker, and is a worthless wingman. It’s a lousy sword and sticky grenade. It can’t count. If you insulate your house with it, you’ll freeze and get ants. And it’s really boring late night reading. Fanta sucks. Just drink it.

Campaign

Show Us #FantaSucks: There are so many ways that Fanta sucks - show us ones we haven’t thought of! With a push to make #FantaSucks a viral movement, we’re going to ask our fans to record all the ways Fanta can suck, until we have a feature-length number of worthy clips that we can edit together and screen in theaters. That’s right - we’ll cobble all the best clips together to make FANTA SUCKS: The Movie! Heck, we’ll show Fanta sucks at filmmaking too!

FANTA Sucks at Halftime: How far can you throw a Fanta? Well we don't want to deal with the liability in finding out. Instead, we'll collaborate with the NFL, creating digital billboards that will encourage the crowd to chant "Fanta Sucks" at half-time. While they chant, Fanta employees will go around the field tossing Fanta-branded footballs and t-shirts to the fans, with QR codes on the footballs that can be scanned for a discount off Fanta products.

Fanta Sucks Radio Ad

Copy written by Bo Liebman

V.O. by Bradley Castillo

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